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June 24 , 2002

The Schiller POV
Editorial Column by Mike Schiller, author of "Created Equal"
Visit www.mikeschiller.com
Text & photo (c) 2001-2002 Mike Schiller

Why The Investment Bubble Burst
Economic/Socio-political analysis by Mike Schiller

Mike Schiller Bush has been desperately trying to point fingers at Clinton, repeatedly pointing out that the stock market crash began in late 2000. In doing so, his credibility hinges on one hope· the American public's continued lack of understanding of the factors that influence stock trends. If Bush had his way, every American would gullibly believe stock prices are determined by "the media" or "consumer spending" or "productivity." The truth is that while those factors may influence an investor to pick one stock over another, they generally do not prompt people to decide "yes I will put my money in the stock market."

How the bubble burst and why there has not been a rally despite increased consumer spending and profit gains can be explained by looking at how the investment bubble began in the first place. It had nothing to do with technology- the investments in technology were made first, the advancements came later, and then the hype followed. Why were the investments made in the first place? The potential to make millions? Please spare me the dramatics. It's been known for decades that investing in stocks, especially unknown companies, is always a gamble. There were other Enrons before Enron. Companies have for centuries succeeded despite investor cynicism, and failed despite investor confidence. It's always a gamble. If someone wants to put their money into a stranger's hand on the potential to make millions they will go to Las Vegas where it's much more fun and if you win you get the money immediately. No waiting, free room and board, great restaurants and interesting live entertainment. Why would someone choose to gamble on stocks?

I'll give you a hint-- it begins with a T. Yes, kids, taxes. Stocks are tax deferred, you don't' pay taxes until you sell. Las Vegas winnings are taxed immediately. Savings account interest is taxed yearly. Long term government bonds take forever to mature and you pay taxes immediately when you cash them, and get penalized if you cash in early. Short term government bonds are useless for tax-free wealth growth because you have to cash them sooner and still pay the taxes. High net worth investors would put all their money into a more stable investment tool if it carried the same tax benefits as stocks. This is why Clinton's tax increases in the early 90's were responsible for creating an investment boom. In an effort to avoid paying higher taxes, wealthy individuals poured their money into stocks, and left it there. They didn't want to put their money in stocks, they felt they had no choice. It was the only tool available through which they could preserve their wealth.

Within a few years, these investments propelled research and product development which led to technology advancements. The investments also fueled job growth, small business growth, company expansions, more job growth, income growth, consumer spending, more advancements, more job growth, then the hype, then more investments, then more company expansions, and more and more job growth. The stock market became attractive and somewhere along the way everyone forgot how it happened (or maybe the media intentionally obscured it).

Rural Midwestern Republicans were furious! (Note: The virulent anti-labor thing within some republican factions tends to be predominantly geographical, it's that whole "still pissed about losing slavery" thing. Urban Republicans tend to be much more moderate. This is such an important economic analysis, I must be fair where fairness is due. This next paragraph doesn't apply to most urban republicans).

Rural Midwestern Republicans were furious! Suddenly they couldn't yell at their employees for no reason! They couldn't make people spend 90% of their income on suits just to keep their jobs anymore! Employees had to be paid enough to actually afford a decent standard of living! Human rights had become the status quo! Oh NO! This was all happening with their own investment money and there was nothing they could do about it because they had an ideological need to avoid paying taxes. Taxes can be used to fund welfare programs that give struggling families the leverage they need to avoid working in unsafe or unhealthy conditions! Taxes pay for social security so that retirees don't have to work at supermarkets! Taxes pay for the Department Of Justice and the SEC to investigate white collar crimes! The stock market was their only option for tax avoidance and yet their stock investments had made the job market accessible enough for employees to negotiate decent wages! It was a catch-22 in their eyes and they hated it. They didn't care how much money they could make in the stock market, they just wanted to avoid taxes. So they funded the Bush campaign and elicited a promise for retroactive tax cuts.

When the SCOTUS illegally installed Bush in the White House, they knew that selling off their stocks immediately would be a politically cunning move. Bush would give them retroactive tax breaks, so whatever taxes they paid for selling would end up coming back like a boomerang. The stock market crashed as investors dumped stock, and it looked as if some bubble had magically "burst." There was nothing magical about it. The sell-off had been planned as calculatedly and deliberately as September 11th. In the eyes of conservatives, it was worth any losses they might incur, because the money they got was more than they put in, and Bush would continue to pay them additional money through various channels over the course of four years.

Amazingly, The Wall Street Journal never caught on to this. Their subscriptions and advertising dollars depend on public interest in the stock market, which only exists when taxes are higher. They still don't understand. Very few people do understand. The stock market has always carried a mystique because of the complicated formulas, the terminology, the cycles, all sorts of things that seem too complicated to be so simple. When high net worth individuals don't need to worry about taxes, they don't need to invest in stocks, and since it's a risk, they avoid stocks. When taxes go up, high net worth investors have a new incentive to invest. The prospect of keeping their money in a place where they can safely grow it while avoiding taxes is great. The scale upon which they weigh risk versus reward is tipped more heavily toward the reward side. They invest, and they wait for the investment to grow. Higher taxes makes people put their money in stocks, and the desire to keep money in the market to avoid paying taxes keeps the market relatively stable.

This is why the economy grew at the rate it did during the Clinton years, and it's also how we can return to that growth rate. Having the money to invest does not make people invest. Tax cuts do not "free up" money for investment. Tax cuts make is easier to hoard money without a gamble, and Wall Street becomes irrelevant. If Wall Street is smart, they'll catch on to this simple truth and donate their money to Democrats this year. If the Democrats are smart, they will repeal Bush's tax cut the minute the elections give them enough votes to override any vetoes. The health of the stock market, and the firms which sell stocks, depends on higher taxes. This realization could make the difference in saving that ailing industry. There will not be another investment boom until Bush's tax cut is repealed. There will be another investment boom the moment Bush's tax cut is repealed. The economy is simpler than some would like people to believe. Sometimes what seems to be a complex mystery is actually just a simple truth. "Honey, Bush shrunk the stocks."

Mike Schiller is the author of "Created Equal?" a poem about the denial of marriage rights to gays and lesbians. He has completed his first book, "Sentences I Freed From The Ropes They Tried To Weave Around Me." due out this spring. He also runs a successful poetry web site, www.mikeschiller.com , which currently averages over 3,000 visitors per month.

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